Belle Dame is a butterfly that’s colorful, vivid and a living proof of nature’s beauty. Its name has a variety of different meanings that spoke loudly to us, such as “beautiful lady” in French as well as its actual meaning “painted lady”. Belle Dame was founded as a result of passion about makeup, and our love for butterflies meant incorporating it into the brand. We love makeup and more so love combining makeup with having fun. Our products are considerate about the skin and about giving a natural result. Each product sits perfectly on the complexion and at the same time nourishes and gives energy because of its big source of nutrients. Our passion for makeup has led us to create a new concept for makeup application. We call it DIY-makeup. Today’s makeup society is a growing market with a massive social media outlet, where there is a variety of video tutorials of how makeup looks can be achieved, yet we have found that people struggle with achieving the same result at home, this is where we step into the picture. The DIY service gives the control back to the customer, where they learn about the products and learn to apply it themselves. Makeup becomes a fun experience to do and gives the customer a high satisfaction rate. They feel confident in stepping outside of their comfort zone and learn to apply makeup like a pro. Our slogan refers to the woman that enters the store like an unblossomed caterpillar…
